That's us
Nothing is as rousing and emotional as live events. Tickets are an emotional good and the purchase decision is always influenced by an emotional component. For this reason, we rely on the model of direct-to-fan ticketing.
We would like to support you in making your event an unforgettable experience and to see your fans happy. Together we want to create moments that are full of emotions and joy.


Since its foundation in 2012, white label eCommerce stands for an independent direct-to-fan ticketing and e-commerce solution. Whether you are looking for our full service, where all services can be taken care of by us, or for the DIY principle with a lot of self-design, white label as a strong partner is always at your side.
With our innovative ticketing software, we perform in the background while you rock the stage.
Here we write history
It all started with just the idea of breaking through the unilateral ticketing market and creating a self-determined and independent concept for the sale of tickets and merchandise. The idea quickly developed into a successful company with about fourty employees in the heart of Hamburg, all of whom are behind this concept.
It's all about the team spirit
white label has a great team spirit. Our employees are strong, intelligent personalities and they all love our mission. They believe in the success of creative ideas and independent solutions. Meet our talented team, the people behind the ideas of white label.
Representing each department, we would like to introduce you to our fields of work.

With a lot of passion for direct-to-fan ticketing, Arndt creates his version of an independent ticketing market.
Arndt

We want to keep evolving and getting better and better every single day. Therefore, we dedicate ourselves to the optimization processes with full commitment.
Iris

Representing human resource management, Sara has an overview of everything to do with human resources management, leadership and communication.
Sara

The operations team will support you in creating your online shop. They are the professionals who know all the features you need for the shop of your dreams.
Samuel

Before we release our latest software, our Quality Assurance team runs detailed tests to ensure the software works perfectly.
Franz

What is modern ticketing? Ask our sales team! They are responsible for the customer acquisition and always in exchange with members of the ticketing industry.
Johanna

Product Management is our think tank. Nathalie and the entire Product Management team create ideas, manage projects and oversees their implementation.
Nathalie

Our promoter service team is your reliable partner in setting up your event, drawing seating charts and maintaining your shops.
Ann-Kathrin

As a representative for our IT team, Sebastian supports you in technical questions. From software to hardware.
Sebastian

The operations team helps you with your shop, your ticket design and much more. It fully supports you in your ticketing and e-commerce.
Sarah
