That's us
Nothing is as thrilling, euphoric, and emotionally powerful as live events. Tickets are an emotional product, which means the decision to purchase is always influenced by feelings. That’s why at white label, we believe in the Direct-to-Fan ticketing model.
Our mission is to help you turn your event into an unforgettable experience and bring joy to your fans. Together, we want to create moments filled with emotion, energy, and happiness.
Since its foundation in 2012, white label eCommerce stands for an independent direct-to-fan ticketing and e-commerce solution. Whether you are looking for our full service, where all services can be taken care of by us, or for the DIY principle with a lot of self-design, white label as a strong partner is always at your side.
With our innovative ticketing software, we perform in the background while you rock the stage.
Here we write history
It all started with just the idea of breaking through the unilateral ticketing market and creating a self-determined and independent concept for the sale of tickets and merchandise. The idea quickly developed into a successful company with about fourty employees in the heart of Hamburg, all of whom are behind this concept.
Foundation of wleC white label eCommerce GmbH in 2012 in order to offer a real alternative to the ticketing market. With this, Arndt Scheffler and Philipp von Criegern realize their dream of an autonomous ticketing solution.
With the Wacken Open Air as the first customer, we successfully conduct ticket sales for a festival with about 80,000 visitors right at the beginning. Other top-class customers follow shortly thereafter.
Introduction of the color ticket. Thanks to the printable front and back, color tickets can be individually designed and provide a great memento for the fans.
Launch of a new shop design with the focus on "mobile first". The design and the user-friendly adaptation of the ticket shop to mobile devices is the future of modern e-commerce.
Development of new features (e.g. mobile reservation, reserve seats for friends, artist ratings) to make the artist and event page more personal and individual. The mission of direct-to-fan ticketing is in the foreground.
Within a major optimization project, the checkout, the artist page, the seating chart and the event page get a redesign. We benefit from the continuous advancement of our technology and the realization of our ideas.
It's all about the team spirit
white label has a great team spirit. Our employees are strong, intelligent personalities and they all love our mission. They believe in the success of creative ideas and independent solutions. Meet our talented team, the people behind the ideas of white label.
Representing each department, we would like to introduce you to our fields of work.
